Categories
The Genius Awards recognizes excellence in four categories of marketing analytics. Only client-side, brand marketers can enter, but agencies, vendors and others can nominate a brand marketer — and enter on that brand’s behalf with their permission. We will also reach out directly to nominated marketers and encourage them to enter.
Marketing Analytics GROWTH
Recognizes achievement in business growth driven by the specific and demonstrable impact of marketing analytics.
Marketing Analytics Innovation
Recognizes achievement in the use of a progressive, analytics-based, approach to solve a business challenge or seize an opportunity.
Marketing Analytics Adoption
Recognizes achievement in the organizational adoption of marketing analytics to boost business outcomes.
Marketing Analytics Storytelling
Recognizes outstanding achievement in the use of data to tell enlightening, visual stories that support business goals and/or open up new opportunities.