Categories
The Genius Awards recognizes excellence in four categories of marketing analytics. Client-side brand marketers, vendors and agencies acting on their behalf, can all enter. We will also reach out directly to marketers and encourage them to enter.
Marketing Analytics GROWTH
Recognizes achievement in business growth driven by the specific and demonstrable impact of marketing analytics.
Marketing Analytics Innovation
Recognizes achievement in the use of a progressive, analytics-based, approach to solve a business challenge or seize an opportunity.
Marketing Analytics Adoption
Recognizes achievement in the organizational adoption of marketing analytics to boost business outcomes.
Marketing Analytics Storytelling
Recognizes outstanding achievement in the use of data to tell enlightening, visual stories that support business goals and/or open up new opportunities.