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Analytics Adoption

The Genius Award for Analytics Adoption is given for outstanding achievement in championing broad organizational adoption for analytics and accountability. This adoption effectiveness could include a wide array of efforts that rally internal activation of marketing analytics insights—such as:

  • incorporating the right stakeholders at the right time;
  • creating effective internal programs to “sell” the analytics;
  • effectively incorporating reporting technology help activate findings across wide groups; and more


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NOTE: There is no requirement to disclose confidential information. Numbers and labels can be approximated, made directional, or otherwise altered to preserve confidentiality. As part of our review, we will follow up for verification from a senior officer of you/your client’s company.