The Genius Award for Analytics Impact recognizes outstanding achievement in demonstrating marketing’s influence on business outcomes. By drawing a clear line that connects marketing efforts with business results, the Analytics Impact Genius helps pinpoint the bottom-line value marketing provides. The initiative also offered a clear, numbers-driven framework defending, describing, and guiding the organization’s marketing investments and initiatives.
NOTE: There is no requirement to disclose confidential information. Numbers and labels can be approximated, made directional, or otherwise altered to preserve confidentiality. As part of our review, we will follow up for verification from a senior officer of you/your client’s company