The blue-chip panel of marketers, academics, and other esteemed industry leaders featured below will evaluate which brands are best using data and analytics to improve marketing ROI.
Clinical Professor of Marketing, Kellogg School of Management, Northwestern University
Senior Director Customer Acquisition, Choice Hotels
SVP, Head of Customer Intelligence, WW (formerly Weight Watchers)
Chief of Customer Insight and Innovation, Foursquare
Attribution Program Lead, Marketing Science R&D, Facebook
Director of Performance, Measurement & Analytics, Google
Vice President, Product Marketing, Neustar
Partners, Sequent Partners
President Food & Beverage Consumption Practice, NPD
Principal Data Scientist, Marketing and Communications, IBM
The Judging Process
- Judges score responses to each of the four questions based on criteria required on the submission form.
- These individual scores are then combined to create an overall score for each entry.
- All judges’ scores are totaled and the highest scoring entries will determine the finalists in each category.
- Judges meet to discuss the highest-scoring (finalist) entries and then vote again to select the category winner.