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2019 Judges

The blue-chip panel of marketers, academics, and other esteemed industry leaders featured below will evaluate which brands are best using data and analytics to improve marketing ROI.

Tim Calkins

Clinical Professor of Marketing, Kellogg School of Management, Northwestern University

Bruce Dincin

Senior Director Customer Acquisition, Choice Hotels

Julie Fleischer

SVP, Head of Customer Intelligence, WW (formerly Weight Watchers)

Gayle Fuguitt

Chief of Customer Insight and Innovation, Foursquare

Cameron Jones

Attribution Program Lead, Marketing Science R&D, Facebook

David Kaul

Director of Performance, Measurement & Analytics, Google

Alex LePage

Vice President, Product Marketing, Neustar

Jim Spaeth

Partners, Sequent Partners
 

Diane Tielbur

President Food & Beverage Consumption Practice, NPD

Not Pictured:

 

Leo Kluger

Principal Data Scientist, Marketing and Communications, IBM

 


 

The Judging Process

 

  1. Judges score responses to each of the four questions based on criteria required on the submission form.
  2. These individual scores are then combined to create an overall score for each entry.
  3. All judges’ scores are totaled and the highest scoring entries will determine the finalists in each category.
  4. Judges meet to discuss the highest-scoring (finalist) entries and then vote again to select the category winner.