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Nomination and Entry Process

1. CHOOSE THE CATEGORY OR CATEGORIES YOU WANT TO ENTER OR NOMINATE SOMEONE IN

2. NOMINATE A BRAND MARKETER (for agencies or other client partners)

3. CREATE AN ACCOUNT 

4. LOG IN TO START OR CONTINUE YOUR ENTRY

5. UPLOAD ALL SUPPORTING FILES

*FOR BEST RESULTS, GOOGLE CHROME IS OUR RECOMMENDED BROWSER

 

Learn more about the GENIUS AWARDS contest and details about entering.

 

Watch Video

 

A sneak peek at the category questions you’ll be asked:

 

You have the choice of submitting written descriptions, a video file (mp4, mov, or mpeg) or a combination of both. Keep it brief! Written descriptions accompanying your entry should not exceed a maximum of 750 to 1000 words. Video entries should be three minutes long or less.

 

Marketing Analytics GROWTH

Entries in this category focus on outstanding marketing analytics achievement in the areas of growth, including revenue and ROI impact. Entrants are encouraged to think of growth in a multiplicity of possible ways like, for example::

  • Demonstrating how your organization was able to quantifiably identify the impact of specific marketing channels on your overall marketing investment, including channels, platforms or touchpoints that had been challenging to measure in the past
  • Detailing how you drove ROI, customer acquisition, revenue gains and/or otherwise optimized your marketing investment to build value for the organization
  • Showing how marketing analytics positively impacted brand image and perception – either overall or among specific audiences or target consumers
  • How marketing analytics positively impacted the brand image, recognition and growth. Homing in on the evidence correlating how building a data and insights culture within your organization led to measurable gains for your business and/or brand

 

Marketing Analytics ADOPTION

Entries in this category should focus on outstanding achievement in organization-wide adoption of marketing analytics, and how creating an insights-driven culture led to better business outcomes. For example:

  • How your organization gained C-level support for embedding analytics across the organization
  • How you aligned around a strategy and top down organizational change necessary to set a deep and enduring analytics mindset within your business
  • How you’ve expanded the breadth of marketing analytics used within your organization: to optimize pricing and store location decisions, and/or to – in some measurable way – impact the customer experience
  • How you’ve created a roadmap for adopting new analytical tools and techniques within your organization 

 

Marketing Analytics INNOVATION

This category is for outstanding achievement in the use of innovative, analytics-based approaches to solving a business challenge or seizing an opportunity. For example:

  • Innovative methods that helped the entire organization navigate through data clutter
  • Advanced methodologies and predictive capabilities your organization applied, perhaps with the help of new data sources like artificial intelligence (AI) and machine learning
  • Ways your organization used analytics to break down data silos and create a single source of truth
  • New marketing analytics tools and insights that have enabled your organization to make real-time changes to in-market campaigns

 

Marketing Analytics STORYTELLING

This category is for outstanding achievement in developing marketing impact stories that paint a compelling, big picture of how measurement improved results. What’s important here is how clearly and effectively results are communicated, rather than the results themselves. Possible examples (both visual and descriptive) might include:

  • A measurement reporting format that does an exceptional job of presenting complex data in a simplified form visually and in a context that resonates with a particular audience
  • Portions of presentations that are especially adept at presenting findings that answer not just the “What” but also the “How?” the “Why?” the “Who?” and also, the “So what?”
  • Measurement reporting that makes highly effective use of an actual storytelling structure with “characters,” i.e., consumer audiences, internal stakeholders or teams that face specific challenges
  • Measurement reporting that does an exceptional job of reporting conclusions and recommendations

 

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NOTE: The ANA Genius Awards is open to brand marketers. Vendors, suppliers, and agencies can nominate their clients and assist with client submissions.