Genius Awards

The ANA Genius Awards presented by Neustar recognizes excellence in marketing analytics.

Join the ranks of leading brands entering to win recognition and their share of a $100,000 prize pool, to be donated to a charity of their choice. Client-side marketers can enter, or agencies acting on their behalf.

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Categories

growth category icon

Growth

The Genius Award for Marketing Analytics GROWTH recognizes outstanding achievement in the use of a data-driven approach to drive significant business results.

innovation category icon

Innovation

The Genius Award for Marketing Analytics INNOVATION recognizes outstanding achievement in the use of a progressive, analytics-based, approach to solve a business challenge or seize an opportunity.

adoption category icon

Adoption

The Genius Award for Marketing Analytics ADOPTION recognizes outstanding achievement in the organizational adoption of data and analytics to boost business outcomes.

storytelling category icon

Storytelling

The Genius Award for Marketing Analytics STORYTELLING recognizes outstanding achievement in the use of data to tell an enlightening, visual story that encourages organizations to make insights actionable.

10%

improvement
to NPS

243%

ROI

64%

Gain in
incremental
revenue

Attribution Modeling
Process data
200%
more efficiently
Audience Generation

Generate credibility in
high-value markets

Organizational
restructuring

33%
increase in team
efficiencies
Standard planning process
Standardize
175 million
rows of data
Shift in data storytelling
Shift from in-person
collaboration to virtual
participation
Implementation of New dashboards
Weight customer touch
points across new channels

In 2020, 3.2 Billion people searched “how to wash your hands” on Google.

Live streaming events increased by 300% between March and August in 2020.

3.78 billion users are active on social media worldwide in 2021.

Over 5M individuals searched “what to watch” in 2020.

In 2020, 232 million people streamed or downloaded video across all devices in the U.S.

Users watch live video content 10 to 20 times longer than on-demand content.

Humans today are continually surrounded by an average of 26 smart objects.

Deadlines

Client-side marketers can enter, or agencies acting on their behalf.

April 14

Nominations and Entries Open

June 14

Final Entry Deadline

Sept 22

Finalists Announced

Oct 5

Winners Announced

2020 Winners

Keep me informed!