FAQs
Who can enter the ANA Genius Awards?
The Genius Awards are open to both client-facing brand marketers and any business entity that does marketing analytics on behalf of their organization, other than vendors, suppliers, and agencies.
Agencies and vendors are invited to nominate their clients and work with them on their submission material. Participating brands can recognize their agencies and vendor partners in their submission material. Please note that the agencies and vendors are responsible for getting express permission from their clients to submit on their behalf.
When can entries be submitted for the 2024 Genius Awards?
Submissions for 2024 Genius Awards will begin on April 15, 2024. Entries will be collected through July 31, 2024
Does a brand need to be a member of the ANA to participate?
No, the Genius Awards competition is open to any brand. There is no membership required.
Do client marketers need to be nominated to enter the competition?
No nomination is required. A brand representative can set up an account and enter a brand in one or more Genius Award categories.
Is there a fee to submit an entry?
No, there is no fee associated with submitting an entry for the Genius Awards.
Many brands have a lot of confidential information tied to their analytics programs. Are entrants required to release details to participate?
TransUnion and the ANA understand the proprietary nature of all analytics projects. Brands are not required to offer specific details about any proprietary methods during the entry process. Entrants are welcome to use directional numbers or other approximations that represent achievement without compromising sensitive information.
Please note that there is no requirement to disclose confidential information. Numbers and labels can be altered to protect classified information. As part of the rigorous judging process, Genius Award representatives may request to follow up for further verification from a senior officer of your company.
Can a brand be submitted more than once?
A particular marketing analytics program can be submitted for consideration in all four categories each year. However, only one submission can be entered for each category. Additionally, a brand can only be recognized as a winner in one category.
Please note that all submissions are reviewed thoroughly during a robust judging process. When submitting a brand across multiple categories, each entry should differ in its accurate reflection on the way that the brand specifically leaned into Growth, Innovation, Adoption, and Storytelling.
What formats are required for submission?
Entries can be submitted in writing, video, or both.
How is the prize pool distributed?
The $100,000 prize pool is divided among the winners in all categories for donation to a charity of their choice.
Are winners required to donate the prize money?
Yes. Each winner must nominate a 501(c) charitable organization to receive a pro-rata portion of the $100,000 donation made by TransUnion.
When are the finalists and winners announced?
Finalists and winners receive significant media attention at select ANA events slated to take place in September and October 2024.
A video interview of each finalist company is required and will be shot from late July to mid-September 2024. Video participants must include the CMO and key analytics team members.
Who must attend the ANA Data, Analytics, & Measurement Conference?
To be recognized for the Genius Awards, at least one representative (VP or VP+) from each finalist company must attend the ANA Data, Analytics, & Measurement Conference and ANA Masters of Marketing conference. ANA will provide each finalist company with one complimentary registration. Additional registrations can be purchased.