Terms & Conditions

2024 Genius Awards

Honoring Excellence in Marketing Analytics

1. Contest Eligibility

The Contest is open to both Brand Marketers (who are ‘client-side’) as well as any business entity that does marketing analytics on behalf of their organization, other than Vendors, Suppliers, and Agencies. Qualified marketing analytics programs must have run between January 1, 2023 and December 31, 2023.

Agencies and vendors are permitted to submit a Genius Awards entry on their brand client’s behalf.

The Contest is void in territories prohibited by applicable sanctions programs or subject to embargo by the United States (including but not limited to Iran, Iraq, North Korea, Sudan, or Syria) and the province of Quebec. Membership in the Association of National Advertisers (“ANA”) is not required to participate in the Contest.

2. Brand Nomination Requirements and Eligibility

A brand marketer must be nominated. Anyone can nominate a marketer (including the marketer itself). After being nominated, a marketer must create an account at https://www.geniusawards.com. An individual authorized to act on behalf of the marketer may make the entry submission for the marketer.

3. Entry Restrictions and Requirements

There is no fee for Contest entry.

Brands and entrants submitting for the Genius Awards are not required to be an ANA member.

Agencies and vendors are invited to nominate their clients and work with them on their submission material. With written permission, clients can allow their agencies to create a submission on their behalf. The brand client must provide, in writing, that they understand their responsibilities if/when they become finalists and/or become winners. The agency or vendor is responsible for collecting the required approval from the proper executive levels from the brand they are submitting for. Participating brands can recognize their agencies and vendor partners in their submission material.

Each submission must comply with the requirements detailed above and herein.

Entries must be written in English (see Foreign Language Submission Requirements) and suitable for presentation in a public forum, in the sole determination of the Sponsor.

4.  Key Genius Award Dates

5. Genius Awards Submission Process 

Navigate to https://www.geniusawards.com and follow the on-screen instructions to create an account.

Entrants have three (3) options for submitting nominations:

If your campaign website is live, please be sure to include a direct link (URL).

The four (4) Genius Awards categories are:

Entrants may submit a marketing analytics program in all four (4) categories. However, entrants can only submit once per category and can be recognized as a winner in only one category.

6. Image/Audio/Video Specifications

Image Files: Submit images in any of the following formats:

Audio Files: Submit audio files in any of the following formats:

Video Files:

Codec:

Resolution:

File should be at 100MB per 60 seconds of video

7.  Foreign Language Submission Requirements

All foreign language copies must be translated into English. Clear translations must be provided for all work not written in English.

Broadcast entries may be dubbed or subtitled in English or include a complete written translation. Local idioms that may not be understood in the U.S. must be explained.

Entries not accompanied by translations and/or explanations will not be judged. Submit translations electronically via upload with the official entry form. 

8. The Genius Awards Judging Process

The Genius Awards is proud to include a blue-chip panel of marketers, academics, and other industry leaders on the judging panel each year. These data-driven officers review and judge entries as follows:

We understand the proprietary nature of each brand’s analytics projects. The Genius Awards do not require entrants to offer up specific details about proprietary methods. Additionally, entrants are welcome to use directional numbers or other approximations that represent achievement without compromising sensitive information.

There is no requirement or need to disclose confidential information. Numbers and labels can be altered to preserve confidentiality. As part of the Genius Awards judging, we reserve the right to request a follow-up for verification from a senior officer of the brand company. While the judges and Sponsors will endeavor to keep all submissions confidential, and there is no need or requirement for public disclosure of any information submitted. Neither the Sponsor nor any judge undertakes any obligation of confidentiality. Entrants may specifically acknowledge that any information submitted through the entry process may be disclosed to other ANA members during the recognition ceremony to be held during the ANA Measurement & Accountability conference and the ANA Masters of Marketing conference.

By entering into this Contest, all entrants (on their own behalf, on their company’s behalf, or on behalf of their client) agree that all decisions of the Genius Awards judges are final and non-appealable, and hereby release the Sponsor, Administrator, and all judges from any and all claims and liabilities of any kind arising out of or related to the Contest.

9.  Finalist Videos

A video interview of each finalist company is required and will take place from late July-mid-September 2023. Video participants should include the CMO (or other comparable senior marketing leader, but not less than an individual of Vice President level) and key analytics team members.

10. Event Attendance for Finalists and Winners

At least one representative (Vice President or VP+ level) from each finalist company must attend the ANA Measurement & Accountability conference and the ANA Masters of Marketing conference to be recognized. The ANA will provide each finalist company with one complimentary registration. Travel to the ANA Masters of Marketing conference is not included. Additional registration can be purchased.

11. Genius Awards Prizes

The Genius Awards allocates four (4) Grand Prizes, one (1) per Category. Each Grand Prize winner will have the opportunity to nominate a 501(c) charitable organization to receive a pro-rata portion of a $100,000 donation made by TransUnion. Any nomination will be subject to the Sponsor’s discretion and verification of the organization’s tax-exempt status. If no eligible entries are received for this Contest, the Sponsor reserves the right not to award a Grand Prize.

12. Genius Awards Publicity

By submitting an entry to the Contest, all entrants (on their own behalf, on their company’s behalf, or on behalf of their client) hereby authorize the Sponsor to use associated corporate branding elements, solely in conjunction with the marketing or promotional efforts relating to the Contest or future contests of a similar nature.

13. Sponsor

TransUnion

14. Administrator

The A Team LLC, 1441 Broadway, New York, NY 10018 USA