The Genius Award for Marketing Analytics Adoption recognizes outstanding achievement in the organizational adoption of data and analytics to boost business outcomes. One of the biggest, and unspoken, challenges marketers face is to know which individual analytics products, tools, and services offer the most value when leveraged through holistic, well-integrated, and solution-focused adoption. Share how your organization unlocked the key to successful analytics adoption.
The Genius Award for Marketing Analytics Growth recognizes outstanding achievement in business growth as demonstrated by the specific impact of marketing analytics. Growth can be a short game or a long one. Sometimes, “winning” requires passing on short-term revenue gains in order to capture larger ones in the future. Explain how marketing analytics and measurement positively impacted your brand’s growth with regard to short- and long-term ROI, improved enterprise value, customer acquisition, or other signs of growth.
The Genius Award for Marketing Analytics Innovation recognizes outstanding achievement in the use of a progressive, analytics-based approach to solve a business challenge or seize an opportunity. Innovation is often considered as something applied to products or business models. However, analytics innovation can unlock its own business value, too. It can help you measure what you couldn't before or do so in new ways, resulting in insights that lead to more impact for your organization. With that in mind, tell us about an innovative measurement approach you developed within your company.
Recognizes outstanding achievement in the use of data to tell enlightening, visual stories that encourage organizations to make insights actionable. Data alone is not meaningful. We create measurable value, however, when we leverage data to tell an analytical story that explains, enlightens, and engages. Through a narrative, visuals, and insights, along with data of course, marketers' understanding of consumers, their brands, opens new doors, and shows results in action. This combination paints a complete picture, open new doors and results in action. So, what’s your story?