The Genius Awards are celebrating their 10th anniversary this year, and over the past decade, they’ve become the top awards program for accomplished marketing analytics teams across around the United States.
A winning entry at the Genius Awards is cause for celebration, but the competition is stiff. So we thought we’d give you an edge, and offer you some practical advice on what our judges are looking for. Check out the blogs and videos below for key tips.
Winning the award not only establishes the impact of the work being done within the team but also validates the work when presenting to investors and industry organizations.
There are four categories in the Genius Awards: Growth, Adoption, Innovation, and Storytelling. It’s not just about the work that is done, but it’s the way you communicate the work via a narrative or visuals that showcases the data and insights that come out of the solution in a new light.
Begin with the end in mind and start early, the process can take much longer than you think.
The judges comprise a panel of diverse leaders in marketing analytics including CMOs at top brands, data scientists, academics, and agency and industry group leaders.
Get insights from past winners and judges about what it takes to become a winner in the Genius Awards competition.