What You Need to Know to Win

The Genius Awards program seeks to highlight all of the great work that marketers are doing with data and marketing analytics. If you did interesting marketing analytics work in 2021 amid the pandemic and you’re seeing the benefits of it now, keep that in mind when submitting your entry as it could be an interesting angle to focus on this year. Also think about how to best represent the voice of the consumer as well as the different ways this has been applied, especially in the virtual world.