Each year, a blue-chip panel of marketers, academics, and other esteemed industry leaders use their knowledge and expertise to assess all of the Genius Award entries.
Thomas Marshall Professor of Marketing, University of Pittsburgh
Chief Customer Experience Officer, Forbes
Head of Advanced Analytics (US), Marketing Insights & Analytics Twitter
Partner, Sequent Partners
Google, Measurement Lead, Agencies & Consultancies
SVP/GM, Marketing Solutions, Neustar
Director, Data Science & Analytics, Target
Executive Vice President, Analytics, NPD
Judges review and score entries for each of the four questions, in each category.
Individual judges’ scores for each entry are combined, creating an aggregate score.
The highest-scoring entries in each of the four categories are labeled as Finalists.
Judges discuss the merits of the Finalists and select a winner for each category.