Each year, a blue-chip panel of marketers, academics, and other esteemed industry leaders use their knowledge and expertise to assess all of the Genius Award entries.

15% Author

20% Branding Strategy

65% UGA Bulldog

Vanitha Swaminathan

Thomas Marshall Professor of Marketing, University of Pittsburgh

25% NPD’er

33% Shopper Insight

42% Hockey Mom

Diane Tielbur

President, Food & Beverage Consumption Practice, NPD

20% CMO

32% New Yorker

48% Pup Lover

Lynn Schlesinger

CMO, Forbes

18% MRC Hall of Famer

20% Metrics Mavin

62% Bass Player

Jim Spaeth

Partners, Sequent Partners

51% Father of Nine

25% Data Scientist

24% Violinist

Leo Kluger

Principal Data Scientist, IBM Marketing & Communications

22% Accountability-Focused

30% Data & Partnerships

48% Foodie

Kate Sirkin

EVP, Global Data Partnerships, Publicis Epsilon

15% COE Tester

28% Growth Driver

55% Minnesotan

Greg Becker

Director, Data Science & Analytics, Target

15% Opera Enthusiast

30% Wisconsin Badger

50% Tech Exec

Gayle Fuguitt

Formerly Chief of Customer Insight and Innovation at Foresquare, CEO at ARF, and VP, Global Consumer Insights at General Mills

15% CMO

20% Boston Strong

55% Fighting Irish

Denise Karkos

CMO, SiriusXM & Pandora

22% Measurement Master

30% Bay Area Enthusiast

48% Googler

Casey Cowgill

Head of Measurement, Google

15% Program Lead

32% Attribution Guru

53% Cal Bear

Cameron Jones

GMSP – Attribution Program Lead, Facebook

15% Scrabble Master

35% Star Wars Fan

50% Father

Ted Prince

President, Analytics Solutions, Neustar

Judging Process

Individual Scoring

Judges review and score entries for each of the four questions, in each category.

Combined Scoring

Individual judges’ scores for each entry are combined, creating an aggregate score.

Finalists Identified

The highest-scoring entries in each of the four categories are labeled as Finalists.

Winners Determined

Judges discuss the merits of the Finalists and select a winner for each category.