Each year, a blue-chip panel of marketers, academics, and other esteemed industry leaders use their knowledge and expertise to assess all of the Genius Award entries.

15% Author

20% Branding Strategist

65% UGA Bulldog

Vanitha Swaminathan

Thomas Marshall Professor of Marketing, University of Pittsburgh

30% Coach

39% Lifelong Learner

31% Puppy Lover

Lynn Schlesinger

Chief Customer Experience Officer, Forbes

15% Analytics

39% Soccer Fan/Player

46% Hip-Hop Head

Nathaniel Greywoode

Head of Advanced Analytics (US), Marketing Insights & Analytics Twitter

20% Incessantly curious

20% Outdoor Lover

40% Lively Friend

Alice Sylvester

Partner, Sequent Partners

20% Cheesehead!

30% Strategist

50% Educator & Mentor

Megan Lineberger

Google, Measurement Lead, Agencies & Consultancies

25% Pup Lover

25% World’s Best Dad

50% Right Brain Thinker

Michael Schoen

SVP/GM, Marketing Solutions, Neustar

30% Carpenter

30% Cyclist

40% Data Scientist

Greg Becker

Director, Data Science & Analytics, Target

20% Law & Order Fanatic

35% Road Tripper

45% NPD Boomerang

Patty Altman

Executive Vice President, Analytics, NPD

Judging Process

Individual Scoring

Judges review and score entries for each of the four questions, in each category.

Combined Scoring

Individual judges’ scores for each entry are combined, creating an aggregate score.

Finalists Identified

The highest-scoring entries in each of the four categories are labeled as Finalists.

Winners Determined

Judges discuss the merits of the Finalists and select a winner for each category.