Each year, a blue-chip panel of marketers, academics, and other esteemed industry leaders use their knowledge and expertise to assess all of the Genius Award entries.
Thomas Marshall Professor of Marketing, University of Pittsburgh
President, Food & Beverage Consumption Practice, NPD
Partners, Sequent Partners
Principal Data Scientist, IBM Marketing & Communications
EVP, Global Data Partnerships, Publicis Epsilon
Director, Data Science & Analytics, Target
Formerly Chief of Customer Insight and Innovation at Foresquare, CEO at ARF, and VP, Global Consumer Insights at General Mills
CMO, SiriusXM & Pandora
Head of Measurement, Google
GMSP – Attribution Program Lead, Facebook
President, Analytics Solutions, Neustar
Judges review and score entries for each of the four questions, in each category.
Individual judges’ scores for each entry are combined, creating an aggregate score.
The highest-scoring entries in each of the four categories are labeled as Finalists.
Judges discuss the merits of the Finalists and select a winner for each category.