What You Need to Know About the Judges

How do we find the best of the best? The judges comprise a panel of diverse leaders in marketing analytics including CMOs at top brands, data scientists, academics, and agency and industry group leaders. The judging panel shifts every year, but includes individuals who have participated over the years. Initial scoring is done to determine finalists and, then a live judging conversation takes place to determine the winners. The judging is highly collaborative. They don’t want to just be told what was done, but how it affected the growth agenda of the organization. There is a mix of points of view. It’s not just about data and analytics, and how unique or differentiated they are but. The most important thing is the impact it had on decision making, how it changed and impacted senior management’s views of the consumer, of consumer needs, of growth, and also of the research executives in the organization.