The Genius Awards recognize the most innovative and impactful work in marketing analytics today. Established in 2013, the program showcases those companies and individuals leading the way in applying analytics to prove the value of marketing and make sense of Big Data for business impact.​

Winners and finalists will receive widespread recognition in the media and on stage at major ANA events. Winners will share in a $100,000 cash prize, with proceeds going to a charity of their choice. Past charities benefiting include UNICEF, American Heart Association, Fisher House Foundation and Girls Who Code.