2019 Winner - Storytelling

The Pittsburgh Cultural Trust

Rate of reactivation in Pittsburgh's cultural district

The Pittsburgh Cultural Trust performed in-depth analysis using a collection of tools, like the smART database, to better understand the rate of reactivation among theatergoers. The insights garnered from this analysis helped dispel concerns regarding customers’ likeliness to return to a venue.

Read more about the 2018 Genius Awards finalists and winners.